Services

AnalyticsDNA focus areas include:

Measurement

  • Conversion Attribution
  • Branding versus Direct Response
  • Traditional Media Metrics Online
  • Success Metrics and KPIs

Optimization

  • ROI Analysis
  • Yield Management
  • Media & Creative Optimization
  • Cross Channel Synergy
  • Media Mix

Research

  • Ad Effectiveness
  • Case Studies
  • Analytics Due Diligence

Development

  • Analytic Prototypes
  • Segmentation for Targeting

Thought Leadership

  • Coaching
  • Publishing, Industry Events & PR