AnalyticsDNA is a Seattle based strategy and analytics consultancy founded by Young-Bean Song. Young-Bean’s digital marketing career began in 1998 and spanned agency, technology, and publisher sides of the industry at Aquantive (acquired by Microsoft in 2007). As the VP of Analytics at Atlas and at Microsoft, he played a major role in product development, marketing, sales and corporate strategy. Young-Bean pioneered the industry’s first conversion tracking technology, behavior-based media planning and targeting, ROI attribution methodologies (a.k.a. Engagement Mapping), and traditional media metrics for online. Young-Bean founded the Atlas Institute which published over 50 research studies on ad effectiveness and measurement. He continues to present at major industry events.
AnalyticsDNA, LLC is a Seattle, WA based company.